Home Seller’s Guide for East Vancouver Real Estate

What you Need to Know about Selling your East Van Home

Vancouver is known as an educated, fast paced and ever changing market, so you need a good realtor on your side to ensure your home is sold for top dollar, and quickly. East Vancouver is a burgeoning market with a mix of different properties, different neighbourhoods and lots of Buyers. From the initial home evaluation, to the marketing & photos, to the preparation & staging, to the sales and negotiation – we’ll ensure your property is represented professionally. Below is our Home Seller’s Guide, but Why Sell with Us? We’re experts, among lots of other reasons. This process is always best explained in person so we can go through our services, your expectations and any questions you may have. Contact us, and we’ll set up a time to chat.

We’ve also started a blog offering Information for Home Sellers. Check it out often as we’ll constantly be adding more information, and feel free to ask us any questions – if you’re wondering about something, someone else out there is too!

Deciding to Sell Your Home

This is always a big decision as it affects many aspects of your life. You’ll need to understand that for a few weeks while your property is being prepared to be listed, you’ll need to repair some minor things around your home, and while it’s on the market, you’ll need to keep the home clean. You’ll have to be ready to show the home given some notice, and we’ll be doing weekend Open Houses to get Buyers through. We’ll also have to talk negotiation when offers come to the table and will perhaps have to start the buying process for your new home. Regardless, we’ll be guiding you through the process to make it as stress free and successful as possible.

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Our Marketing Strategy

To ensure that your property receives maximum exposure and is able to sell for top dollar, you need a strong marketing plan – that is a big focus of the WeLoveEastVan Team. When we meet in person to discuss the process, we’ll bring some of our materials to show you the quality and thought we put into our process.

  • Prepare a detailed market analysis to outline market trends and comparable sales in your neighbourhood. This helps us set an optimized pricing strategy together.
  • Conduct a home staging consultation to accentuate your home’s potential and maximize its appeal to potential buyers. We also have an inventory of decor items that we can offer free of charge to help with the finishing touches.
  • Utilize professional photographs, detailed floor plans, 3D floor plans and video tours to ensure that your home looks its very best online, where modern Buyers are looking.
  • Develop a broad web presence through web partnerships. This web presence helps to direct both local and international Buyers to your listing, which is vital as more than 90% of new Buyers are starting their search on the internet: including Google Ads, Facebook, Twitter, Google, Houzz, RE/MAX Sites, LuxuryHomes.Com, ZwickChimes.com, Craigslist and more.
  • Schedule regular open houses for the first three weeks your home is on the market. Open houses will also be scheduled after any price reductions or status changes.
  • Display a highly prominent FOR SALE sign in front of your home to attract neighbourhood interest and take advantage of the strong RE/MAX brand.
  • Capitalize on local and niche neighbourhood blogs to directly promote your property to a highly targeted demographic.
  • Make use of our experience and reputation. With two Medallion and RE/MAX Platinum agents behind you, you are in good hands. We are well known and respected within the industry, which helps us draw in clients working with other real estate agents.
  • Leverage a strong social media presence that includes Twitter, Facebook, LinkedIn, Google+ and several regularly maintained blogs. Think of social media as an extended relationship network. Each relationship offers exposure to a vast network of local and international buyers.
  • Create an attractive buyer’s information package that helps Buyers to write an offer and helps property stand out above other comparable properties listed for sale. The more readily available the information and forthcoming the answers, the more it puts potential buyers at ease when it comes time to write an offer.

Once you have hired us to sell your home, all you need to do is keep your home clean and ready for showings. We do the rest. All of it. And we will never come to you with additional costs. All marketing expenses are included.

Selling your East Vancouver Home or Condo

There are lots of steps and conversations to be had when discussing the sales process. Here’s a quick breakdown of the important points:

Properly Pricing Your Home

Setting a realistic price for your home that reflects current market values will help sell your home quickly and will garner interest from Buyers. When you price your home properly, you increase the chances that your property will sell quickly and for the most money as it gives Buyers a little more trust in your intentions, which helps them make their decision. The first six weeks on the market is an extremely important time for your home, as this is when the bulk of the marketing buzz will be in place and the time when buyer traffic is highest.

Start with our Home Evaluation – we’ll give you an idea of it’s current market value!

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Pricing High

While deciding to price your home on the “high-side” and “testing the market” may seem tempting, it is important to note that the longer a property is for sale, the less it will ultimately sell for. A property priced 10% higher than it’s current market value is much less likely to sell within the 6 week window than a property priced close to its actual market value. Sellers will usually over-price their homes by this 5-10% margin if, either, they firmly believe the home is worth more than what the market indicates, or if they want to leave room for negotiation. Either way, if you choose to over-price your home, you run the risk of increasing the amount of time your home spends on the market, and decreasing the amount of money you’ll ultimately receive.

Pricing Low

At the other end of the selling spectrum are Sellers who want to price their homes below fair market value. Under-pricing often occurs when the owner is interested in a quick sell. You may find that this strategy attracts quick or multiple offers and sell at—or above—the asking price. However, if multiple offers are not attracted, you do run the risk of Buyers coming in and trying to negotiate on your already low price.

The market will always influence a property’s value, regardless of the state of a home, or its desirability. Pricing strategies are different for Seller’s markets, Buyer’s markets and balanced markets, but we’ll ensure it’s properly priced and marketed to elicit interest from Buyers.

Other Factors that will affect the pricing strategy include:

Location (near amenities? near parks? in a good school district? away from any busy roads? etc)

Property (does it back onto a lane? is it a standard lot size? have a garage? views? zoning? etc)

Condition of the home (renovated? original condition? clean? etc)

Comparable properties currently available (what have they sold for? how long were they on the market? etc)

Based on a variety of market conditions, recent sales and your needs, I will discuss the various pricing options available to you, discuss the pros and cons of each, and help you decide which will be the right fit for you.

Should you Buy or Sell First?

If you are considering looking for a new home, and are a current home-owner, then you are probably wondering whether you should wait to find the perfect new home before you put your current home on the market or sell first and then look to buy your new home.

Sell First

By selling your home before you buy, you will know precisely how much money you have to work with on your next purchase. With a concrete price range, you’ll be able to narrow the pool of houses before you begin looking, and negotiate accordingly. This will grant further negotiating leverage as Sellers tend to take offers without financing subjects more seriously. The flip side of this scenario is that if you don’t find the right property before the closing date of the house you’ve already sold, you may have to look for temporary housing until you do find what you’re looking for. Ask yourself how you would cope with living in a transitional home for an undetermined period of time. This is often harder for families with kids.

Buy First

Buying a new house without having sold your current home may occur if you come across a home you love unintentionally or just don’t want to deal with moving twice. While this can often be more convenient, beware of the risks. If you buy another property and aren’t able to sell your current home quickly enough, you could end up having to finance both homes and shoulder the extra debt until you sell. Since your selling price is unknown, jumping into a purchase could be a gamble, particularly if your budget is tight. Make sure you’re familiar with all aspects of the financial risks this scenario would create before you move forward.

Conditional Offer

Another option involves making your offer to purchase conditional upon the sale of your current property within a specified period – basically, trying to buy and sell at the same time. A conditional offer grants you the most protection from financial risk while still allowing for the convenience of only moving once. The drawback of the conditional offer is that Sellers tend to take them less seriously and will leave you with less negotiating power. Some Sellers may simply turn down an offer that is subject to sale. Even if your conditional offer is accepted, there is no guarantee another Buyer won’t step in and overthrow your offer before you have sold your current home, which would put you back at the starting line.

Costs Involved in Selling Your Home

During the process of selling your home there are several costs that you should be aware of, both before and after the sale:

Pre-Payment Penalty (Mortgage): Varies

If you plan on paying off your mortgage after selling your home, you may be subject to pre-payment penalties if your mortgage term has not expired. Please talk to your bank or mortgage broker to clarify what these costs may be, as they can be significant.

Staging Costs: ~ $2500-5000, once

If you decide to stage your home, costs are billed monthly. The first month will typically range from $2500-5000, including the initial consultation and move-in, while subsequent months will cost less. Staging is a great idea for homes that are vacant, or homes that don’t show as well as they could. Because staging makes your home look so much better, it’ll often increase the final sale price of the home.

Basic Repairs

Before putting your home on the market, there may be some minor repairs or updates that you want to do to help your home show its best. This might mean a big clean and purge of your things, putting on a new coat of paint, repairing that leaking faucet or doing some landscaping in the front yard. These costs can range from a few hundred dollars to a few thousand dollars depending on what needs to be done.

Legal fees: ~$700-950, once

To handle the final sale of your property, you will need a lawyer or notary to act on your behalf.

Real Estate Fees: Depends on the Sale Price

In order to have a realtor properly present and negotiate on your behalf, you’ll need to pay for their services. It’s well worth the cost as we’ll ensure your best interests are represented and we’ll do what we can to get you a high sale price. To give you a quick example, here are some common sale prices and applicable commission amounts. These amounts are shared roughly 50-50 with the real estate agent representing the buyer.

$400,000 = $14,500 + HST

$500,000 = $17,000 + HST

$600,000 = $19,500 + HST

$800,000 = $24,500 + HST

$1,000,000 = $29,500 + HST

$1,250,000 = $37,750 + HST

$1,500,000 = $42,000 + HST

$2,000,000 = $54,500 + HST

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Home Staging Tips

“You never get a second chance at a first impression.” We’ve all heard this expression before. And now, while you are preparing your home to sell, it should not be far from your mind. The decision to buy a particular home is fuelled by a mixture of logic and emotion, with emotion often winning out. Buyers are searching for a “home” — a place in which they will feel comfortable, secure, and happy. Keep in mind, this impression will not only influence whether or not they make an offer, but also what they consider to be the value of the property.

When homes create this immediate type of emotional appeal, they tend to sell quickly and for more money. Use the following tips as a starting point to get your home into selling shape before you put the property on the market, and you’ll be well on your way to a successful sale!

De-clutter

It seems obvious, but it is amazing how often we take clients into cluttered homes. You want the potential buyer to feel like the space is open and ready for their design ideas. Remove extra furniture, minimize your closets, clear your counters, tables and shelves. Rent a storage locker if you need to – the return is worth it.

In this case, put aside your personal design preferences to think neutral and minimalist. Mass appeal is the name of the game.

De-personalize

Although those weddings pictures or shots of the kids are meaningful to you, for potential buyers it creates the feeling of being in someone else’s home. You want them to be able to visualize their own personal belongings in your space and imagine that this could soon be their home.

Another consideration is to remove any items that may invoke strong beliefs or reactions. Examples here would be religious or political paraphernalia, provocative art or pet toys.

Clean

Again, it sounds obvious, but when we say clean, we mean SPOTLESS! The cleaner the home, the less work it feels like the buyer will have to do to move in. Again, when it comes to first impressions, you don’t want any negative thoughts to stick in the Buyers mind.

Repair

Anything that will cause the buyer to wonder “What else is wrong in here?”, needs to be fixed. Leaky faucets, loose knobs, cracked tiles, etc. Even if something seems minor, we do not want to raise any alarms for prospective Buyers.

Modernize

If you live in an older home, find little ways to make it more modern. Update electrical plugs, light switches and thermostats. Replace old light fixtures. Change door knobs and cabinet handles. Re-paint in the season’s trendy colours. You get the idea…

Add Some ‘WOW’

Fresh flowers, new towels, a set dining room table… Make your home feel good to walk into. The little things make a BIG difference. The goal is to create a warm emotional reaction for potential buyers.

Listing your East Vancouver Home

Once your property looks great inside and out, we’ll have professional photos taken of the property, along with a floor plan in order to market the home properly. We’ll put a sign up in front of your home to elicit interest from passersby and neighbours, and we’ll start to spread the word.

Then, we’ll list the home on MLS as well as across various internet marketing platforms, we’ll hold Open Houses for Buyers and their Real Estate Agents and we’ll spread the word about your great home. After fielding questions, calls and appointments to view the home, we’ll negotiate any offers that come to the table so that the result is in your best interest. When we do receive an offer, you have three choices:

  1. Accept the Offer as is. When the dates line up, the price is right and the terms are good.
  2. Deny the offer. When it doesn’t make sense for you.
  3. Counter the offer. Changing any part of the offer that isn’t ideal for you.

We’ll take you through each of these choices, along with our negotiation tactics so you can be assured that you’re making a good decision. Once we have an accepted offer, the Buyer will do their due diligence. If they decide to remove the conditions on their offer, it’ll be a firm deal and from there we’ll be waiting for the Completion and Possession Date! In the meantime, we’ll remind you of the easy tasks you need to do before moving out.

This process is always best explained in person, so give us a call to chat about your expectations and any questions you have. You’ll be in good hands with the WeLoveEastVan Real Estate Team.